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The percentage of the populus who are pet parents is on the rise, and many businesses are tapping into this niche by making their restaurants and cafes dog-friendly.
But how do you go about making your business or establishment pet friendly? It's actually fairly simple, and here are a few tips to get you started.
1. Create a doggy patio with dog-friendly furnishings
Many restaurants and cafes are utilizing patios as a dog-friendly space where pets and their owners can enjoy a nice meal. Since dogs are not always allowed in restaurants, utilizing the patio as a pet-friendly area is useful.
This can be as simple or as complicated as you like. Simply setting down water bowls and treat dishes on the patio and at the front door will give a clear signal that pets are welcome. On the patio itself, you will want to ensure that the furniture can handle a few scuffs from pet wear and tear.
2. Have a special 'pet menu'
Having a Pet Menu can put your café or restaurant on the map and allow you to attract dog loving customers from miles around. If owners are taking their dogs out to eat with them, it is only natural that they want to give their pets the same amazing food that they are enjoying.
With a little research and some veterinary advice, creating a 'pet menu' should be fun and easy, and should get customers talking, and bringing their fellow pet parents back in the not too distant future.
3. Advertise and use Promotions
The biggest way to let customers know that your establishment is pet-friendly is to simply advertise and offer special promotions to get them through the door. After all, what use is all that hard work to set up your puppy patio and 'pet menu' if you don’t tell everyone about it?
Whilst you may not have a Coca-Cola marketing budget, there are simple things you can do to get dog lovers through your door. Having a Dog Happy Hour, or a Dog Day is a great promotional offer that will get people and dogs in your doors and create buzz. Using this promotion, you can offer owners a promotion on food and drink if they bring their pet.
Or perhaps dogs eat free on dog days? Use your imagination, but make sure that you are offering something special, nutritious and safe. Then make use of the Internet, social media, word of mouth, and good-old-fashioned flyers to promote your Dog Happy Hour or Dog Days.
These are just three tips on how to set up your establishment for dogs and humans alike. It is very simple to do and can allow you to tap into a new market. Also, these methods can be altered to suit any establishment. I have seen pet friendly banks flourish by simply having water bowls and dog treats on the counter.
More important than anything else, however, it to remember to have fun and enjoy the love and joy which pets can bring to you, and your business.
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